Orlando CVB Endless Summer Campaign
Posted by Jeffrey G. Funk P.A. on
The Orlando - Orange County Convention and Visitors Bureau has a new marketing campaign that was recently announced by President Gary Sain. Sain made the announcement at an industry-wide luncheon, which had over six hundred and fifty guests. This marketing campaign focuses on keeping summer in bloom all year round with the tag line “Endless Summer – It’s not a season. It’s a state of mind.”
The luncheon was one event in a day-long program that the bureau hosted for those in the industry to let them know the status of the first year’s marketing tactics and to let them know what the next year will bring.
The bureau’s vice president of public relations, Danielle Courtenay, explained that this campaign was perfect for Florida as people don’t often…
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