How One Terra Verde Owner Found Clarity and Closed With Confidence


Blog Author: Jeffrey Funk | Co-Founder, The Funk Collection, Brokered by eXP Realty | ICON Agent

If you own a short-term rental near Disney World, you know the market feels different today.

Inventory is higher.
Buyers are pickier.
And unless a home is fully renovated, many owners worry their property will sit with little movement.

You might be asking yourself the same questions other out-of-state owners ask us every week:

  • Should I hold and wait for the market to change?
  • Should I sell now and preserve the equity I have built?
  • How do I make my home stand out from all the other Disney vacation rentals on the market?

You are not alone.
This Terra Verde sale is a real example of what is happening right now inside the Disney area vacation rental market, and how a clear strategy can make all the difference.


The Reality Inside Terra Verde Resort Today

Terra Verde Resort in Kissimmee saw 88 homes listed this year. Only 26 sold.
Inventory has climbed.
Competition has grown.
And buyers have shown a strong preference for fully updated, turnkey homes.

This home did not fall into that category.

The roof, AC, and water heater were newer.
But the cosmetics told the story of early-2000s builder finishes: oak cabinetry, original surfaces, aging paint, and furnishings that had served their time. The pool shell required a full replacement.

Buyers saw potential.
They did not want the work.

Even with those obstacles, the home drew more than fifty showings, the highest activity seen in the community this year. Traffic was not the challenge.
Buyer hesitation was.


Why These Sellers Reached Out To Jeff

These out-of-state owners had purchased the home from Jeff more than a decade ago. They kept the property rented. They visited less over time. And like many STR owners in today’s environment, they wondered if holding the home still made financial sense.

They trusted Jeff because he has been selling in the Disney corridor for more than twenty years.
He has sold hundreds of Kissimmee short-term rental homes.
He understands what buyers will do, what they will not do, and how to position a home in a community where inventory stacks quickly.

This relationship allowed them to handle the entire process remotely.
No flights.
No in-person signatures.
No stress.
Just communication and clarity.


A Pricing Strategy Built On What The Market Was Actually Doing

Before going live, they met with Jeff via video.
No automated CMA.
No guessing.
A real conversation.

Together, they reviewed:

  • Every sale
  • Every failed listing
  • Every home that had collected dust
  • Every overpriced attempt that never moved

They built a plan that reflected the truth of the market, not a hope for a better one. The final sale closed within $5,000 dollars of the plan they created together.


Two Contracts. One Setback. Zero Concessions.

The home went under contract quickly, but the buyer’s financing fell apart.
In a community with long days on market, many sellers panic at this stage.
This seller did not.
They had a plan and a guide who understood the terrain.

The second buyer needed clarity that the home was selling as-is. Jeff verified the lender. Confirmed alignment with the buyer’s agent. Asked the questions that most agents skip.

When the buyer later requested a significant credit, the seller held firm.
No repairs.
No concessions.
The buyer moved forward.

In a community where the average days on market sits at 164, this home closed in 129. About 10% faster than the norm. And it sold for $345,000, only $10,000 below list.


What This Sale Should Signal to Out-of-State STR Owners

This was not a turnkey listing.
It was not staged.
It was not renovated.

It sold because the sellers had: 

  • a clear understanding of the Disney area vacation rental market
  • a strategy that reflected the reality of Terra Verde Resort
  • guidance rooted in experience, not pressure
  • a partner who has navigated this market for more than 20 years

If you own a short-term rental near Disney and you are unsure whether to hold or sell, this is the moment to get clarity. Not pressure.
Not persuasion.
Clarity.


Your Questions Deserve Straight Answers.

Not Sales Pressure.
Not Guesswork.

If you own a short-term rental in Terra Verde, or anywhere near Disney, and you want a real conversation about:

  • How the STR market has changed
  • Why buyers have more options and higher expectations
  • What truly makes a property stand out today
  • How to position your home to attract serious buyers
  • Whether selling or holding might be the right move for you

Jeff will walk you through the same process he used with these sellers.
Line by line.
Zero pressure.
Just data, strategy, and the truth of the market.

If you want clarity about your options, request a “STR Market Clarity Consult” with Jeff Funk. One conversation. Real answers. A plan that makes sense for your timeline, not anyone else’s.

Jeffrey G. Funk, Co-Founder of The Funk Collection | ICON Agent | Windermere, Florida | Direct Cell 321-340-6125.

Posted by Jeffrey G. Funk P.A. on

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